For investors

Dating apps optimized
for swipes. We optimized
for the people
on the other
side of them.

Swipe Right is a personality-first dating app with real safety infrastructure built in from day one — not bolted on after the incidents happen.

Swipe Right Discover screen showing a profile card with compatibility match score

The category's dominant products are tuned for one metric: swipe volume. That optimization produced ghosting, catfishing, and a generation quietly opting out of dating apps altogether. Swipe Right is built around the opposite metric — connections that hold up after the match.

The product

Six systems, one loop

Every feature earns its place by making a match more likely to become a real conversation — or by keeping someone safe while it does.

MATCHING

Personality-first compatibility

Onboarding goes past photos: relationship intent, deal-breakers, and a compatibility questionnaire feed an alignment score shown on every profile — not just a face in a stack.

SAFETY

Guardian, the built-in safety layer

A dedicated Trust & Safety surface most competitors treat as a support-ticket afterthought — Swipe Right ships it as a core screen.

  • AI Scam Shield — flags and blocks financial-ask patterns in chat, in real time
  • Liveness-verified badges — matches must pass a live selfie check to unlock messaging
  • Live Date Check-In — safety timers that alert a trusted contact if you don't check in
  • Inner Circle — read-only ping access for a friend or family member on first dates
DISCOVERY

Blind Date Mode

An opt-in mode that blurs photos until a user chooses to reveal them — bios and prompts lead, so conversations start on substance before a swipe decision gets made on a thumbnail.

POST-MATCH

Pulse Sync & Shared Canvas

Once matched, couples get a shared space — daily prompts, a joint date bucket list, and co-written intentions — designed to move a match from small talk to an actual plan.

TRUST

Verification, everywhere it matters

Selfie verification is reviewed by a moderation queue, not an unaccountable algorithm, and a verified badge is visible before a conversation ever opens.

REACH

Localized from the ground up

Every screen — onboarding, chat, safety flows, paywalls — ships in nine languages, so international expansion isn't a re-platforming project later.

Why it matters

Safety as product, not PR

Guardian is a full feature surface, not a single "report" button. It's the reason Swipe Right can credibly market itself to the users other apps have made anxious.

Guardian coverage
Before the chatLiveness-verified badge required to message a verification-gated profile.
During the chatReal-time detection for explicit-content and financial-scam language patterns.
Before the dateScheduled Live Check-In with location, time window, and an Inner Circle contact.
During the dateAutomated safe-by timer escalates to the Inner Circle contact if a user doesn't check in.
ReportingIn-app report and block flow with a reviewable history, not a dead-end form.
Account controlFull account deletion — profile, matches, messages, and storage — with no dark patterns.
Swipe Right Guardian screen showing the Trust & Safety Center, Live Date Check-In, and Inner Circle Mode
Business model

Freemium, with three ways to go deeper

Free membership drives the network; three subscription tiers monetize the users who want more control, more visibility, or more reach.

SR Gold
  • See who already likes you
  • New curated top picks daily
  • 5 Super Likes a week
SR Platinum
  • Priority placement on likes sent
  • Message a match before they swipe back
  • Everything in Gold
SR Plus
  • Unlimited likes
  • Unlimited rewinds
  • Ad-free browsing
Under the hood

Built on Google Cloud, from day one

Swipe Right runs on Firebase — Google Cloud's application platform — end to end: identity, database, file storage, and server logic. That means the app inherits Google's infrastructure for uptime, security, and scale instead of us having to build and operate our own.

Flutter
Single codebase targeting iOS, Android, and web
Firebase Authentication
Google-managed account identity and session security
Cloud Firestore
Google's real-time database for profiles, matches, messages, and Guardian state
Cloud Storage for Firebase
Google Cloud object storage for photos and verification selfies
Cloud Functions for Firebase
Server-side logic on Google Cloud — moderation, account deletion, and safety checks run here, not on the client
Riverpod
State management across the full feature set
Reach

26 markets, one build

Every screen — onboarding, chat, safety flows, paywalls — is localized, so expanding into a new country is a language switch, not a re-platforming project.

ENFRES DEPTIT 中文العربيةहिन्दी ไทยTiếng ViệtMelayu Filipino日本語한국어 IndonesiaРусскийTürkçe PolskiNederlandsSvenska УкраїнськаΕλληνικάעברית اردوবাংলা